OCEAN BRAND LAUNCH CAMPAIGN
Ocean Resort & Casino is the newest destination for non-stop fun in Atlantic City. With the challenge of a modern facade and its previous incarnation as Revel, it was important to define the Ocean brand as fun, friendly and welcoming to all. Using the iconic ball atop the property as inspiration, we created a campaign that speaks to the promise of an exciting escape where everyone's invited to join the party. Get ready, it's time to have a ball!
- Project Roles
- Art Director, Copywriter, Creative Director, Designer
- Art Direction, Conceptual, Copywriting, Creative Direction
- Advertising, Branded Content, Commercials - Broadcast, Magazines
- Project Industries
- Advertising, Lifestyle, Travel/Tourism