Head & Shoulders - Gus Kenworthy

Continuing the “Shoulders of Greatness” campaign, Head & Shoulders signed Gus Kenworthy, the first openly gay action sports athlete. Gus was set to compete in the 2018 Winter Olympics, so we were tasked with creating a print ad, social content and a TV spot that would air during the Olympics. But we weren’t given much of a budget.

Using existing footage and a few thought out studio shots, we ended up making history. It is the first National TV spot to show a pride flag.