This campaign is for the launch of the adidas Hardcourt shoe. Developed campaign strategy, messaging and complete campaign rollout. Additional elements include wild postings, activations, stunts and a wide-ranging variety of digital/social content. Shoe releases 9/5/19.
- Project Roles
- Content Producer, Copywriter, Writer
- Content, Content Strategy, Copywriting
- Apparel, Magazines, Naming, Scripted TV, Social Media Content, Social Media Copy, Taglines
- Project Industries
- Entertainment, Fashion, Retail, Sports