With a new creative designer comes a fresh look and feel for the brand. As part of the website relaunch, Givenchy wanted to create a series of 13 online articles exploring the brand's history, product lines, and vision. Here is "The Essence of a Signature Scent," a deep dive into the Givenchy scent collection.
- Project Roles
- Copywriter, Editor (Brand/Content)
- Brand Strategy, Conceptual, Copywriting, Creative Strategy, Editing, Editorial, Language: English, Language: French, SEO
- Brand Identity, Websites
- Project Industries
- Beauty, Fashion, Luxury