SXSW On-Site Activation
Increased Nespresso’s US brand awareness with #TheCoffeeRevolution campaign (“Top 5 Most Mentioned at SXSW Festival”), driving trial, fulfilling 116% of product sampling goal and increasing SOV by 13% in 9 days.
- Project Roles
- Deep Focus
- Brand Strategy, Content Strategy, Experiential, Social Media Strategy
- Branded Content, Branding, Briefs, Events, Installations, Pitch Decks, Presentations, Social Media Content, Social Media Copy
- Project Industries
- Packaged Goods