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SXSW On-Site Activation

Increased Nespresso’s US brand awareness with #TheCoffeeRevolution campaign (“Top 5 Most Mentioned at SXSW Festival”), driving trial, fulfilling 116% of product sampling goal and increasing SOV by 13% in 9 days. 


Project Roles
Strategist
Company
Deep Focus
Skills
Brand Strategy, Content Strategy, Experiential, Social Media Strategy
Media
Branded Content, Branding, Briefs, Events, Installations, Pitch Decks, Presentations, Social Media Content, Social Media Copy
Project Industries
Packaged Goods