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Better Money Habits

Bank of America recently rolled out a suite of budgeting tools designed to streamline millennial saving. The challenge that they faced was engaging with millennials around a topic that tends to be a turn-off. They came to us for a series of videos and stills that could stand out in cluttered social feeds, while informing and inspiring customers in their 20’s and 30’s to use their Better Money Habits tools. With each of our pieces, we depicted relatable daily decisions and used a visual twist to show how quickly they can add up to long-term savings.

Project Roles
Creative Director
Company
Bank of America
Skills
3D, Art Direction, Design, Stop Motion
Media
2D Animations, 3D Illustrations, Advertising, Branded Content
Project Industries
Finance
Better Money Habits
Better Money Habits