Apple - 1.24.14

To celebrate the 30th anniversary of the launch of the very first Mac (via the famous 1984 superbowl commercial), Apple set out to prove their promise to put technology in the hands of the people. Shot in one day, in ten countries and entirely on iPhone, the film shows that the promise has well and truly been kept.

We directed a short behind-the-scenes film to shine a light on some of the immense technical and logistical aspects of the production, and how it was all orchestrated via Apple technology.