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The Biggest Mess on the Internet

In this integrated campaign for BISSELL on Puppy Bowl Sunday, we created the biggest mess on the internet. Our live-streaming event featured eight rescue puppies, one pristine white room, fifteen gallons of spaghetti sauce, a champagne tower filled with brown gravy, and many more incredible messes. Every use of our sponsored hashtag triggered a charitable donation and got us closer to unlocking another mess for the puppies (and everyone at home) to enjoy. This campaign received a National Addy.

Project Roles
Creative Director
Company
Bissell
Skills
Conceptual, Creative Direction, Creative Strategy
Media
Branded Content, Social Media Content
Project Industries
Packaged Goods
The Biggest Mess on the Internet