The Biggest Mess on the Internet
In this integrated campaign for BISSELL on Puppy Bowl Sunday, we created the biggest mess on the internet. Our live-streaming event featured eight rescue puppies, one pristine white room, fifteen gallons of spaghetti sauce, a champagne tower filled with brown gravy, and many more incredible messes. Every use of our sponsored hashtag triggered a charitable donation and got us closer to unlocking another mess for the puppies (and everyone at home) to enjoy. This campaign received a National Addy.
- Project Roles
- Creative Director
- Conceptual, Creative Direction, Creative Strategy
- Branded Content, Social Media Content
- Project Industries
- Packaged Goods