Russell - Minor League Mascots, Major League Funk
Russell Athletic came to us with a simple goal: to rid the world of underwear funk with their new odor-fighting FreshForce Underwear. We tested it in the stinkiest, sweatiest, furriest place of all – inside a mascot suit in July. Russell FreshForce became the official underwear of Minor League Baseball mascots. We brought the idea to life with Funk Relief Nights at ballparks around the country, in-depth documentaries, and relief kits for every Minor League mascot in America – all 256 of them.
This project won four National Addy's and was featured by Communication Arts.
- Project Roles
- Creative Director
- Russell Athletic
- Comedy, Commercial, Conceptual, Documentary
- Brand Films, Branded Content, Social Media Content
- Project Industries