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LuLuLemon 'This Is Yoga'

Taking the Practice of Yoga Beyond the Mat. We identified the practice of yoga as a discipline that can be expressed in many unexpected forms that go beyond the mat. More than just a brand campaign, This is Yoga turned into a global movement and a rallying cry for all who practice. Credit: Head of Production

Project Roles
Executive Producer
Company
Virtue Worldwide
Skills
Celebrity, Content, Producing, Social
Media
Branded Content
Project Industries
Advertising