After 10 years of decreasing market share, PowerBar updated their product and needed a fresh start. But they didn't have huge budgets and they didn't have a voice. They needed a big swing. So we found another athletic icon who needed a fresh start. Despite just running online, the campaign garnered more impressions than the average Super Bowl spot during the same time frame, sales ticked up, and PowerBar was back in the conversation.
- Project Roles
- Copywriter, Creative Director
- Copywriting, Creative Direction
- Interactive Videos, Social Media Content
- Project Industries
- Packaged Goods