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After 10 years of decreasing market share, PowerBar updated their product and needed a fresh start. But they didn't have huge budgets and they didn't have a voice. They needed a big swing. So we found another athletic icon who needed a fresh start. Despite just running online, the campaign garnered more impressions than the average Super Bowl spot during the same time frame, sales ticked up, and PowerBar was back in the conversation.

Project Roles
Copywriter, Creative Director
Copywriting, Creative Direction
Interactive Videos, Social Media Content
Project Industries
Packaged Goods