Dow Makes Home Sealing Epic

While a relatively simple task, many people put off sealing gaps or cracks because they don’t want to deal with the hassle of learning or cleaning up. But drafts and leaks aren’t just costly, they’re undermining our homes’ long-term livability.

Luckily, we learned that those who seal, feel pretty damn good about it. So to get people answering the call to take up the can, we amped up the epic.

I came up with the tagline, "Stuff It", and wrote all scripts and concepts for the campaign. I was also heavily involved with the entire project's production.