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IBM "Lotus Knows"

IBM wanted to show people that Lotus is not just an email program. It's social software, web-based services, widgets, mashups, mobile apps...everything you need to stay connected. I helped create a campaign called “Lotus Knows” which focused on the human benefit, not the the technical feature. We spread the word over different mediums: airplane inflight videos, print, even a bus.

Project Roles
Art Director
Company
Ogilvy
Skills
Art Direction, Conceptual, Design
Media
Advertising
Project Industries
Advertising
IBM "Lotus Knows"