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Mrs. Dash

Hear that? It's the sound of salt shakers everywhere quaking in their ceramic shoes. After years of flying under the radar, B&G Foods reintroduced Mrs. Dash with a fully integrated TV, digital and social campaign. The salt-free seasoning pioneer, Mrs. Dash has always had a relationship with health-conscious consumers. This campaign focused on a simple, single-minded brand truth: Mrs. Dash allows consumers to eat a vibrant variety of foods without making flavor sacrifices, while remaining 100% salt-free.

Project Roles
Copywriter, Creative Director
Resource Ammirati
Brand Strategy, Commercial, Conceptual, Creative Direction, Digital, Integrated, Post-Production, Social, Strategy
Commercials - Broadcast, Social Media Content, Social Media Copy
Project Industries
Advertising, Packaged Goods
Mrs. Dash
Mrs. Dash
Mrs. Dash