Hear that? It's the sound of salt shakers everywhere quaking in their ceramic shoes. After years of flying under the radar, B&G Foods reintroduced Mrs. Dash with a fully integrated TV, digital and social campaign. The salt-free seasoning pioneer, Mrs. Dash has always had a relationship with health-conscious consumers. This campaign focused on a simple, single-minded brand truth: Mrs. Dash allows consumers to eat a vibrant variety of foods without making flavor sacrifices, while remaining 100% salt-free.
- Project Roles
- Copywriter, Creative Director
- Resource Ammirati
- Brand Strategy, Commercial, Conceptual, Creative Direction, Digital, Integrated, Post-Production, Social, Strategy
- Commercials - Broadcast, Social Media Content, Social Media Copy
- Project Industries
- Advertising, Packaged Goods