AIR WICK - SCENT MOVES US
Air Wick needed a big, bold new global brand campaign that went beyond "home fragrance" and tapped into something bigger.
We created a powerful, emotional campaign about the hidden power of scent. The way it can change the way we think, and act, and feel. And how, at Air Wick, it is the driving purpose behind every single thing they do.
They loved it. But had no anthem film, or big activation, to house a big brand message. We had to put it out there through single product ads, which I'm very proud to say, we managed to do.
- Project Roles
- Creative Director
- Copywriting, Creative Direction, Creative Strategy, Film, Filmmaking, Wrangling - Creatives
- Commercials - Broadcast
- Project Industries
- Packaged Goods