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ESPN - IT'S NOT CRAZY, IT'S SPORTS

The story of a poor schlub living in Chicago who just happens to share a name with the biggest icon in sports. Because it's not crazy this guy disappoints everyone he meets, it's sports. This was one of ESPN's most popular spots in its 2012 brand campaign. Sports fans loved it. It racked up more than a million views on YouTube in one day. And I got a lot of emails from people named Michael Jordan saying, sadly, this was their absolute real life. Recognition Included: Cannes, 2012 (bronze x2) One Show, 2013 (gold x2) D&AD, 2013 (nomination, in-book) Clio, 2013 (gold, silver) International ANDY, 2013 (silver) ADC, 2013 (bronze) Sports Emmy Award, 2013

Project Roles
Copywriter
Company
Wieden+Kennedy
Skills
Copywriting, Film
Media
Commercials - Broadcast
Project Industries
Sports
ESPN - IT'S NOT CRAZY, IT'S SPORTS