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IBM - A BOY AND HIS ATOM

The assignment was to tell the world about IBM's research labs. So we got on the phone and listened to a lot smart people talk about the super smart science they do. Like the team that moves individual atoms in an effort to make storage devices (like hard drives, and smart phones) smaller and smaller. We thought, if you can move atoms, can you move a LOT of atoms? Like, enough to make a movie? They could. So we made one. It's the World's Smallest Movie. 242 still images with 65 pairs of atoms (carbon monoxide molecules). Each frame measures 45 by 25 nanometers (1/100,000,000,000 of a meter). The movie, which holds a Guinness World Record, surpassed 1 million views in 24 hours, and 2 million views in 48 hours. It got some good reviews. And it got people talking about ... data storage. Like any good movie, there was bonus content galore. We filmed a documentary as well as 10 "Atomic Shorts" and 10 "Reports from the Lab" — diary entries from the scientists. Plus movie posters, trailers, t-shirts, infographics and more. See it all here. The film launched at the Tribeca Online Film Festival and was streamed to classrooms around the United States. In New York City, it screened at the World Science Fair and NYC Tech Meet-up before being launched in several other countries. Recognition Included: Cannes, 2013 (gold, silver, bronze x2) One Show, 2014 (gold, silver x2, bronze, merit) D&AD, 2014 (in-book) AICP, 2014 (most next) Clios, 2014 (gold, bronze) London International Awards, 2013 (silver, x2, finalist x2) Webbys, 2014 (honoree) ADC, 2014 (silver) Effies, 2014 (gold, silver, bronze) Ted Ads Worth Spreading, 2014 A-List Hollywood Awards, 2014 (bronze x2)

Project Roles
Copywriter
Company
Ogilvy
Skills
Copywriting, Creative Direction, Creative Strategy, Documentary, Filmmaking, Social, Social Media Strategy , Technology
Media
Brand Films, Experimental Films, Social Media Content
Project Industries
Technology
IBM - A BOY AND HIS ATOM