CHASE - MAMA SAID KNOCK YOU OUT
A lot of moms (ok, me) feel like they’re struggling to work as hard as they can. And struggling to “mom” as hard as they can. And sometimes, just plain struggling. And they (ok, me) only feel slightly ok about it all because they know most every mom out there is like, ditto. Even Serena Williams (GOAT athlete … and Chase spokesperson!).
But we (ok, me again) also know that deep, deep, deeeeeeeep down, we know (hope?) that each part of our lives makes us better at the other.
That was the aim of this film - my first at Droga after returning from my second maternity leave. To celebrate Serena’s return to the US Open, and inspire all moms to bring that deep down feeling to the surface a little more often.
Serena took the film and its message to heart, even shouting out the campaign hashtag #thismama in her post-match interviews. Her fans loved it too - they posted messages of solidarity on twitter and Insta, shared their own #thismama stories, and (one Insta commenter) even declared she was inspired to open a Chase bank account #effies.
- Project Roles
- Creative Director
- Copywriting, Creative Direction, Creative Strategy, Music, Wrangling - Celebrities, Wrangling - Creatives
- Brand Films
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- Finance, Sports