Beginning in autumn 2015, I helped lead an end-to-end redesign of aldoshoes.com from concepting through detailed design. The fully responsive experience is AA accessibile and designed to work across several global markets in multiple languages. In an effort to premiumize the brand and increase conversion, we refined the entire shopping flow to encourage product discovery, recirculation and a faster checkout process.
- Project Roles
- Art Director, Designer, UX/IA Designer
- Work & Co.
- Adobe Photoshop, Low / High Fidelity Prototyping, Sketch
- Mobile Apps, Websites
- Project Industries