Rockport - Brand Extension & Advertising
Rockport has almost 50 years of experience crafting casual shoes and dress shoes that boast the beneficial comfort of sneakers. We helped them expand their existing brand into a more recognizable aesthetic that we could apply to the ever changing retail seasons. To educate consumers, we created digital and print ads, social campaigns, engaging educational videos, and in-store creative.
- Project Roles
- Art Director, Designer, Illustrator, Retoucher
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Design, Low Budget, Motion, Storyboarding
- Advertising, Branded Content, Commercials - Video, Retail Designs, Window Displays