Lycored - Rebrand & Advertising
Lycored is a wellness company that got its start in 1995 and grown into a B2B supplier of carotenoids and vitamins that strives to influence the food and beverage industry, advance their proprietary technology, and educate the public about the benefits of their products. To accompany that ambition, we set them up with a brand that could be taken seriously in the nutraceutical space, but still remain approachable to the general public. We then rolled their new aesthetic and voice out across tradeshows, industry publications, a website and even a video game.
- Project Roles
- Art Director, Cinematographer, Designer, Editor (Brand/Content), Game Designer, Illustrator, UI Designer
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Premiere Pro, After Effects, Art Direction, Cinematography, Design, Game Design, Interactive, Vector
- Advertising, Brand Guidelines, Brand Identity, Branding, Events, Icons, Illustrations, Logos, Packaging, UI Design, Websites