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Cheerios | Moments Of Good

Our team was asked to help Cheerios and Walmart bring Moments of Good to deserving communities across the country and capture them for a branded video series. We created and executed eight experiential activations, all tailored to the communities we were giving back to. I helped concept each activation and video storyline, and wrote all scripts and campaign collateral. Moments of Good reached over 1 million shoppers, driving 8 million video views and 430 million media impressions. We helped increase sales by over 25% in the first month and led to double-digit growth for Cheerios over the duration of the campaign.

Project Roles
Copywriter
Company
Geometry
Skills
Copywriting, Digital, Experiential, Stunts
Media
Case Study Videos
Project Industries
Packaged Goods, Retail
Cheerios | Moments Of Good
Cheerios | Moments Of Good
Cheerios | Moments Of Good
Cheerios | Moments Of Good
Cheerios | Moments Of Good
Cheerios | Moments Of Good