Our team was asked to help Cheerios and Walmart bring Moments of Good to deserving communities across the country and capture them for a branded video series.
We created and executed eight experiential activations, all tailored to the communities we were giving back to. I helped concept each activation and video storyline, and wrote all scripts and campaign collateral.
Moments of Good reached over 1 million shoppers, driving 8 million video views and 430 million media impressions. We helped increase sales by over 25% in the first month and led to double-digit growth for Cheerios over the duration of the campaign.