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Comcast Spotlight - Shared Attention

Comcast Spotlight wanted to let local advertisers know that they were now advertising online, in addition to on TV, for the first time. We found a truth in consumers' attention being split between screens. And then we made these spots for sweatpants money.

Project Roles
Art Director, Creative Director
Company
Cramer-Krasselt
Skills
Art Direction, Creative Direction
Media
Commercials - Broadcast
Project Industries
Media
Comcast Spotlight - Shared Attention
Collaborators