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A24: Framing Extraordinary Cinema

A24 is the film production powerhouse behind acclaimed movies like "Lady Bird," "Moonlight," "Hereditary," "The Florida Project," and "Room." The burgeoning production company was in need of a new site to better support and reflect the compelling, expansive nature of its repertoire. Athletics worked with A24 to explore visual and verbal concepts for a redesigned site. I worked with the design team on a type-driven direction, creating a language system with pithy, evocative loglines that irreverently invite viewers to learn more about each film. Final brand language was designed to invoke film’s end credits for a cinematic visual touch. Concept not used.

Project Roles
Writer
Company
Athletics
Skills
Conceptual, Content Writing
Media
Websites, Concept Art
Project Industries
Entertainment, Media
A24: Framing Extraordinary Cinema
A24: Framing Extraordinary Cinema
A24: Framing Extraordinary Cinema
A24: Framing Extraordinary Cinema
A24: Framing Extraordinary Cinema
A24: Framing Extraordinary Cinema
A24: Framing Extraordinary Cinema