Little Caesars - Corporate Scapegoat

When one of America’s favorite pizzas comes back onto the menu, you have to ask some questions. Questions like, "Who the hell took it away in the first place?"

It was Chet Wallaby, little Caesars Corporate Scapegoat.

We gave America someone to blame and hundreds of thousands of tweets and a handful of parody accounts later, the campaign sold a whole bunch of pizza.