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SunnyD: Drink to your own beat

It’s 1999. You’re rushing home to watch TRL. Your puka shell necklace and frosted tips are blowing in the wind. What a time to be alive. We remember SunnyD from this comical era, but now a whole new generation of kids has no idea what it is. They’re internet and social media connoisseurs that talk in emojis and GIFs. They don’t have time for some outdated drink next to “the purple stuff” in the fridge. It's time for this '90s superstar to make a comeback. To capture the freethinking minds of Gen Z, we needed to do something bold. Something original. Something boldly original. We combined the unique talents of effortlessly cool teens with the irresistible beats of rising hip-hop star, DJ Kass. Crank up the volume. Best served loud.

Project Roles
Copywriter
Company
Terri & Sandy
Skills
Commercial, Conceptual, Copywriting, Music, Scripting, Social, Social Media Strategy , TV
Media
Commercials - Video, Social Media Content
Project Industries
Advertising, Beverage