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DHL: Relaunch

DHL painted Airborne's trucks yellow and came out swinging. We relaunched DHL domestically with an aggressive TV, outdoor and print campaign. Bold work helped us go from 6% to 60% unaided recall for DHL as a domestic courier within 6 months.

Project Roles
Copywriter
Company
Ogilvy
Skills
Copywriting
Media
Advertising
Project Industries
Advertising
DHL: Relaunch
DHL: Relaunch
Collaborators