Blue Apron Holiday Catalog

I led the concepting and execution of the 2016 holiday catalog for the e-commerce platform of Blue Apron. I was responsible for the art direction of the editorial and product photography. Additionally, I managed the design team and output of all assets.

Project Roles
Art Director
Company
Blue Apron
Skills
Art Direction, Brand Strategy, Creative Strategy, Management of Teams 1-10
Media
Branded Content
Project Industries
Lifestyle, Retail, Startups
Blue Apron Holiday Catalog
Blue Apron Holiday Catalog
Blue Apron Holiday Catalog
Blue Apron Holiday Catalog
Blue Apron Holiday Catalog
Blue Apron Holiday Catalog
Blue Apron Holiday Catalog
Blue Apron Holiday Catalog
Blue Apron Holiday Catalog
Blue Apron Holiday Catalog
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