Birchbox | Road Trip
Planned, developed and executed a first-of-its-kind, multi-city tour for Birchbox that showcased the company’s vast array of beauty products and services through a pop-up shop experience. The Road Trip invited consumers inside two 20’ x 20’ pop-up containers — allowing them to browse a curated assortment of makeup, skincare, hair products, and full-sized items for both men and women.
- Project Roles
- Copywriter, Strategist
- Copywriting, Creative Strategy, Strategy
- Project Industries