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Birchbox | Road Trip

Planned, developed and executed a first-of-its-kind, multi-city tour for Birchbox that showcased the company’s vast array of beauty products and services through a pop-up shop experience. The Road Trip invited consumers inside two 20’ x 20’ pop-up containers — allowing them to browse a curated assortment of makeup, skincare, hair products, and full-sized items for both men and women.

Project Roles
Copywriter, Strategist
Company
Birchbox
Skills
Copywriting, Creative Strategy, Strategy
Media
Events
Project Industries
Beauty
Birchbox | Road Trip
Birchbox | Road Trip
Birchbox | Road Trip
Birchbox | Road Trip