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IA for Healthcare Information Website

I was the sole UX designer/researcher in which I used a variety of user testing methods, analysis of the current site/similar sites and the google analytics reports. Overall, the main focus was usability. This project was to determine why their health plan finding tool dropped in use over the past year to help it become prominent on the first pages in google search. Healthinsurance.org (HIO) is a company that educates users about health insurance and helps them find insurance specific to their state and needs.

Project Roles
UX/IA Designer
Company
healthinsurance.org
Skills
Comparative Analysis, Design Strategy, Ethnographic Research, Low / High Fidelity Prototyping, Research, SEO
Media
Web Apps, Websites
Project Industries
Health/Pharma
IA for Healthcare Information Website
IA for Healthcare Information Website
IA for Healthcare Information Website
IA for Healthcare Information Website