Folgers 1850 | Bold Studio

To celebrate the launch of The Folger Coffee Company’s newest brand, 1850, we planned, developed and executed the brand’s official launch event and go-to-market experiential strategy — Bold Studio. Co-hosted by Alexis Ohanian, co-founder of Reddit, Bold Studio introduced the new 1850 to press and media in a way that brought to life the brand’s ‘Bold Pioneer’ campaign and 1850 ethos through an immersive, incubator-style experience.  Guests enjoyed a ‘Bold’ adventure in four vignettes inspired by each of the different coffee roasts, a thought leadership panel, live coffee art and speciality cocktails made with the exclusive 1850 cold brew.