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Blueprint Juice: Find Your Balance

For this project, Blueprint's clean and minimal package design was the visual inspiration for this campaign about living a balanced lifestyle with Blueprint. OOH posters for NY and LA neighborhoods, airports, and subway stations all had site-specific copy.

Project Roles
Copywriter, Creative Director
Company
Kirshenbaum Bond Senecal + Partners
Skills
Conceptual, Copywriting
Media
Commercials - Broadcast, Installations, Posters, Social Media Content
Project Industries
Packaged Goods
Blueprint Juice: Find Your Balance
Blueprint Juice: Find Your Balance
Blueprint Juice: Find Your Balance
Blueprint Juice: Find Your Balance
Blueprint Juice: Find Your Balance
Blueprint Juice: Find Your Balance
Blueprint Juice: Find Your Balance
Blueprint Juice: Find Your Balance
Blueprint Juice: Find Your Balance
Blueprint Juice: Find Your Balance
Blueprint Juice: Find Your Balance
Blueprint Juice: Find Your Balance
Collaborators