Estée Lauder | Advanced Night Repair Launch Event
To celebrate Estée Lauder’s latest eye cream launch, we conceptualized, designed and produced ‘Own The Night’ — an interactive experience that guided attendees on a journey through Estée Lauder’s Advanced Night Repair universe. The immersive activation educated target media and influencers on the benefits and key technologies of the new product, with an emphasis on how blue light affects the skin.
To kick off the experience, attendees traversed a museum-like retrospective tunnel that highlighted product milestones and created an environment that evoked a dramatic day-to-night transition. Inside the 'Detox Lounge', attendees were able to relax and recharge under a starry night sky, while a blue light bedroom photo op highlighted key product benefits. At a hydration station guests were served detoxifying drinks, custom designed moon pies and specialty supercharge cocktails
- Project Roles
- Copywriter, Strategist
- Estée Lauder
- Copywriting, Creative Strategy, Strategy
- Project Industries