SquareSpace Unauthorized Live Super Bowl Broadcast
This project required producing a Super Bowl commercial for Squarespace that drove viewers away from the game to watch Key & Peele attempt to do a live, unauthorized, Super Bowl Commentary. They were live for the whole 3 hours of the game and couldn't use any names of players, the game itself, or the teams. It was an extraordinary effort. Creatively, coming up with content for 3 hours for was a challenge. And, there were many legal pitfalls to watch out for through the entire broadcast.
- Project Roles
- Content Producer, Event Producer, Interactive Producer, Producer
- Broadcast, Celebrity, Commercial, Content Management, Content Strategy, Digital Capture, Integrated, Interactive, Producing
- Commercials - Broadcast, Social Media Content
- Project Industries
- Advertising, Entertainment