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SquareSpace Unauthorized Live Super Bowl Broadcast

This project required producing a Super Bowl commercial for Squarespace that drove viewers away from the game to watch Key & Peele attempt to do a live, unauthorized, Super Bowl Commentary. They were live for the whole 3 hours of the game and couldn't use any names of players, the game itself, or the teams. It was an extraordinary effort. Creatively, coming up with content for 3 hours for was a challenge. And, there were many legal pitfalls to watch out for through the entire broadcast.

Project Roles
Content Producer, Event Producer, Interactive Producer, Producer
Broadcast, Celebrity, Commercial, Content Management, Content Strategy, Digital Capture, Integrated, Interactive, Producing
Commercials - Broadcast, Social Media Content
Project Industries
Advertising, Entertainment
SquareSpace Unauthorized Live Super Bowl Broadcast