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ANDROID PAY

We created a campaign to get millenials to use their Mastercard as the primary payment card within Android Pay. To do that, we enlisted the help of some Internet-famous personalities. Each influencer played a cashier with 'more time to play'. They shared what they'd been up to with their newly found free-time thanks to Mastercard and Android Pay. We made sure to put our brand message in the first five unskippable seconds. Then cut long-form spots where our cashiers demonstrated even more of what they'd did with thier spare time which paid off for fans who watched passed the SKIP button. Our cashiers posted about the shoot on their popular social channels.

Project Roles
Art Director, Designer
Company
McCann
Skills
Art Direction, Content, Social
Media
Advertising, Social Media Content
Project Industries
Advertising, Finance
ANDROID PAY