Tribeca Film Festival 2018 Brand Marketing Campaign
Branding for the 2018 Tribeca Film Festival, was based on film-industry centric language. The visual cue of printing on specific colored paper is taken from the different colored versions of screenplays (which identifies at which stage the screenplay has been revised). The bold type setting is done using Druk paired with Akkurat-Mono. The tearing helped in mixing and matching words to form new phrases that emphasize the playful and energetic atmosphere which is inherent of the film festival. Art direction by Eduardo Palma, Luke Williams, Juan Miguel Marin and Jaime Fallon. I assisted in the concepts execution.
- Project Roles
- Tribeca Film Festival