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FanDuel: Moreways To Win

FanDuel is in the midst of expanding beyond basic DFS to include more games types and now this NFL season- a Sportsbook. With more game modes and legalized gambling, FanDuel now offers more ways to win than ever before. To help push this message this NFL season, we created the iconic multi-sport megastar athlete duo you’ve never heard of… John Moreways & Sammy Win. Montana to Rice. Gretzky to Messier. Stockton to Malone. And now, Moreways to Win. Through their storied exploits on the field (or court, ring, track...any surface on which sports are played) the iconic duo will show there's always “Moreways To Win” on FanDuel. This integrated campaign launched with a mix of TVC, digital films, social and strategic influencer partnerships among many other channels including a TV show on FanDuels own national TV channel.

Project Roles
Art Director, Creative Director
Art Direction, Creative Direction, Creative Strategy
Commercials - Video
Project Industries
Advertising, Sports