Request Demo Landing Page

Through split testing a few design variations of our Request Demo landing page, we increased demo requests, the main call-to-action our website drives toward, by 50%.

Zype provides a software solution for professional video business owners to sell, launch, and distribute video on all devices. The main goal of the website is to drive potential customers to request a product demonstration, so we decided to give a little love to the Request Demo page and implement split testing. The primary goal for these split tests was to come out with an obvious winner in terms of form conversions.

What role did I play in this? UX, design, variant testing with Google Optimize