For International Women’s Day, we chose to celebrate the women in the Beats family that are pushing culture forward. We created mantras to tie into the cultural conversation and represent what each woman has done to break through the noise and make change.
These were featured in our Stories, where they could be saved as phone wallpapers and used as a daily reminder of the strength of women.
When Beats' followers tapped through Stories, they were encouraged to hold down to make the UI disappear and take a screenshot. The image could then be saved as their wallpaper.
7.3m Global Reach | 797k Views | 47.6k True Engagements
Art Director, Designer
Art Direction, Conceptual, Design, Retouching, Social, Social Media Strategy , Type Design