Jill Stuart Beauty

About the project: KOSÉ, the parent company of Jill Stuart Beauty, wanted to launch a fully dedicated English language e-commerce website to target the North American consumers. Previously, the website was translated from the Japanese site. My team was responsible for the entire customer experience that extended beyond the screen. We had to also solve for the behind the scenes interactions, such as legal compliance, fulfillments, customer sign ups, social media, post-MVP features, emails, and analytics.

My role: I wore multiple hats for this engagement, focusing mainly on creating the core shopping experience and strategy. I also got to reach back and put on my Creative Director hat to develop the site's visual design and interactions as part of the overall product strategy. Working alongside a developer, usability expert, and a UX Designer, we launched this MVP in three months.