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Proof

Brand identity designed for Proof, a technical men's clothing brand originally based in New York. Repositioned and relaunched in 2017 with a new visual identity system that reflects the product story.

Project Roles
Art Director
Company
huckberry
Skills
Art Direction, Brand Strategy, Post-Production
Media
Brand Guidelines, Brand Identity, Packaging, Photography
Project Industries
Retail
Proof
Proof
Proof
Proof
Proof
Proof
Proof
Proof
Proof
Proof
Proof
Proof