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Lady Gaga Global Promotion

This was a global OOH / social campaign to reveal the new Lady Gaga album artwork, created by Jeff Koons. Every 10,000 tweets released a new part of the artwork in real-time. The campaign generated over 700 million impression world wide.

Project Roles
Creative Director
Company
Clear Channel
Skills
Adobe Illustrator, Conceptual, Creative Direction, Social, Technology
Media
Advertising, Events, Products - Digital
Project Industries
Entertainment, Music
Lady Gaga Global Promotion