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Reebok “Mental Toughness” w/ Katrin Davidsdottir

This commercial was created for Reebok and features two time CrossFit Games champion Katrin Davidsdottir. Focusing on Katrin's incredibly strong mental toughness, we tell the story of Katrin failing to qualify for the CrossFit Games in 2014 and using that to fuel her fire and lead her to the top of the podium in 2015.

Project Roles
Copywriter, Director, Editor (Brand/Content)
Company
Reebok
Skills
Copywriting, Creative Direction, Editing
Media
Commercials - Broadcast
Project Industries
Sports