Reebok “Mental Toughness” w/ Katrin Davidsdottir
This commercial was created for Reebok and features two time CrossFit Games champion Katrin Davidsdottir. Focusing on Katrin's incredibly strong mental toughness, we tell the story of Katrin failing to qualify for the CrossFit Games in 2014 and using that to fuel her fire and lead her to the top of the podium in 2015.
- Project Roles
- Copywriter, Director, Editor (Brand/Content)
- Copywriting, Creative Direction, Editing
- Commercials - Broadcast
- Project Industries