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Volkswagen

Volkswagen came to Pivotal Labs with broad requirements for a mobile application. The construction and design of this mobile app would be the testing ground for a Pivotal Labs partnership with the venerable auto manufacturer. I worked as a product designer on an agile team of Volkswagen and Pivotal Labs engineers and designers. The focus of the initial engagement was to output a functioning mobile application to facilitate sales at European VW showrooms. The application would facilitate a dealer’s ability to query a client’s purchase history, requirements, availability and consumer preferences. The confluence of VW and Pivotal Labs engineering experience cemented the path towards the VW Digital: Lab in Berlin. My daily regimen was to work closely with engineers, product managers, VW stakeholders to create a beautiful and functional iPad application for immediate use in the field. I was present on the project from scoping through production. I feel honored to have been part of such a talented group of professionals. Lending a hand with the formation of the VW Digital:Lab was educational and an honor.

Project Roles
Creative Director, Product Designer
Company
Volkswagen
Skills
Adobe Photoshop, Art Direction, Creative Strategy, Technology, User Behavior Research
Media
Mobile Apps
Project Industries
Automotive
Volkswagen
Volkswagen
Volkswagen
Volkswagen