A major Canadian financial institution knew they needed a best-in-class experience for their digitally-savvy, socially-conscious customers, but weren’t sure what that actually meant…so I helped them figure it out.
Tapping into expert knowledge from staff throughout their customer service teams, together we mapped the existing customer experience, identifying key pain points for exploration in the research phase. After pinning down an initial strategy, I ran ideation workshops to generate & refine ideas for a prototype. Each week I refined and rebuilt the prototype based on real user feedback, until we had a product we were ready to develop for the public.
- Project Roles
- Designer, Strategist, UI Designer, UX/IA Designer
- Design, Design Strategy, Human-Centered Design
- App Design, Products - Digital, User Flows
- Project Industries