CLIF: Protect the Places We Play
Early in the Trump Presidency, Secretary of the Interior, Ryan Zinke, planned to ‘review’ millions of acres of publicly protected land in a thinly veiled attempt to transform public parks into private-sector profits. As part of the 'review' US citizens could leave comments on the DOI's website. We used Instagram, Facebook and Twitter to create a network of activists who told the DOI to keep our public land in public hands.
I concepted this idea, wrote all the copy, and found the people we highlighted on social.
- Project Roles
- Copywriter, Creative Director
- Clif Bar
- Copywriting, Research, Social, Social Media Strategy
- Social Media Content
- Project Industries
- Advertising, Packaged Goods