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CLIF: Protect the Places We Play

Early in the Trump Presidency, Secretary of the Interior, Ryan Zinke, planned to ‘review’ millions of acres of publicly protected land in a thinly veiled attempt to transform public parks into private-sector profits. As part of the 'review' US citizens could leave comments on the DOI's website. We used Instagram, Facebook and Twitter to create a network of activists who told the DOI to keep our public land in public hands. I concepted this idea, wrote all the copy, and found the people we highlighted on social.

Project Roles
Copywriter, Creative Director
Company
Clif Bar
Skills
Copywriting, Research, Social, Social Media Strategy
Media
Social Media Content
Project Industries
Advertising, Packaged Goods
CLIF: Protect the Places We Play
CLIF: Protect the Places We Play
CLIF: Protect the Places We Play
CLIF: Protect the Places We Play
CLIF: Protect the Places We Play