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JOCKEY "Show'em what's underneath"

Jockey, a 142-year-old brand recognized around the world for its premium underwear and apparel, has announced the next chapter of its inspiring brand campaign "Show 'Em What's Underneath, Show 'Em Your Jockey.” The campaign is showing what people are made of—literally and figuratively—with emotional videos starring everyday heroes. The latest hero to be featured is dog rescuer Zach Skow, who found purpose in giving shelter dogs a second chance at life after he battled liver disease and hit rock bottom.

Project Roles
Art Director
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Premiere Pro, After Effects, Art Direction, Content, Design, Integrated, Outdoor, Social
Advertising, Commercials - Video, Editorial Designs, Posters, Websites
Project Industries
Advertising, Fashion
JOCKEY "Show'em what's underneath"
JOCKEY "Show'em what's underneath"
JOCKEY "Show'em what's underneath"
JOCKEY "Show'em what's underneath"