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Band-Aid Magic Vision
The Band-Aid Magic Vision app turns Band-Aid bandages into a stage where the Muppets come to life to heal the hurt. We created an experience that's accessible “out in the world” — on the playground, in places where cuts and scrapes happen.
The project was awarded Cannes Gold Lion for Mobile and Shortlisted for Titanium & Integrated. It was also featured in The New York Times, Creativity, Mashable, PSFK, Gizmodo, The LA Times, CNN Headline news and more.
- Project Roles
- Copywriter, Creative Director
- Skills
- Copywriting, Creative Direction
- Media
- App Design
- Project Industries
- Advertising
