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Westin Brand Identity Refresh

Research, concept, and execution to reposition Westin as an active, expert lifestyle brand. New typography, icons, tagline design, colors, and contributed to art direction of new lifestyle and still life brand photography.

Project Roles
Art Director, Designer
Company
Starwood Hotels
Skills
Adobe InDesign, Art Direction, Conceptual, Design
Media
Brand Identity
Project Industries
Travel/Tourism
Westin Brand Identity Refresh
Westin Brand Identity Refresh
Westin Brand Identity Refresh
Westin Brand Identity Refresh
Westin Brand Identity Refresh
Westin Brand Identity Refresh
Westin Brand Identity Refresh